For many of our customers, marketing resources are limited. So they look to Salesforce to help bring efficiencies to their marketing activities. Using Salesforce to help drive better segmentation, they can start to target specific groups of prospects and customers, moving away from the generic communications they used to send.
We help customers to
- Transform static marketing distribution lists into segmented Salesforce records
- Categorise Salesforce data to help it improve marketing activities and performance
- Connect Salesforce to their chosen mass email tool, or send through Salesforce directly
- Align marketing and sales data to help determine the return on marketing investment
For customers that require it, we also offer assistance with Pardot